ferny ceballos

Ferny Ceballos

Co-Founder of AttractionMarketing.com

Hometown

East Los Angeles, CA

Education

Massachusetts Institute of Technology (MIT)

University of Southern California (USC)

East LA kid. MIT engineer. Government aerospace contractor. Mall stalker.

Yeah, you read that right.

Before Ferny Ceballos became the Co-Founder and CEO of AttractionMarketing.com —and one of the most recognized names in network marketing —he was two grown men on a bench at the mall, scoping out strangers to pitch his "business opportunity." MIT degree in hand.

Top-secret government clearance on his resume. Completely lost.

That contrast is kind of the whole point of his story.

From East LA to MIT —and Back to Zero

Ferny grew up in East Los Angeles and did everything right on paper. Got the grades. Got into MIT. Earned a degree in Computer Science and Electrical Engineering, landed a prestigious aerospace engineering gig working on classified space projects for the government.

He hated it within two days.

No freedom. No control. Two-plus hours in LA traffic every day. So in 2005, while attending grad school at USC, he got tricked into attending what he thought was a Silicon Valley startup pitch — 5and ended up staring at a whiteboard covered in circles that looked a lot like a pyramid. He ghosted his future upline for two weeks. Then called back, signed up, and went all in.

He tried it the old-school way for months. Home meetings, 1-on-1s, cold prospecting everywhere he could think of —including that mall bench. He recruited 17 people on MIT credibility alone. Then his warm market dried up, his team quit, and one night he found himself Googling dirt on his own company, hoping to find a reason to walk away and save face.

Instead, he found a site called Magnetic Sponsoring —created by Mike Dillard. That discovery, and the mentorship of Mike and Tim Erway that followed, changed everything. Stop chasing people. Become someone worth finding.

Building the Movement 🧲

Within two years, Ferny quit his engineering job. By 2009, he was a six-figure earner.

By 2012, he'd built a seven-figure event training company —hosting the first-ever No Excuses Summit, sharing the stage with Eric Worre, Ray Higdon, and Russell Brunson. All of it built from a desk inside his mom's 1,000-square-foot East LA home. He was in no rush to leave.

In 2014, Tim Erway invited Ferny to become a partner in the company that gave him his start. They rebranded it AttractionMarketing.com, and the platform has since helped mentor over 1,000 network marketers to six, seven, and eight-figure incomes. Ferny's businesses have generated over $40 million online. Over 90% of top earners who've built their businesses digitally are either students of AttractionMarketing.com —or students of their students.

The Attraction Marketing Show is his latest chapter —real conversations with the people who've actually lived this transformation, so you don't have to figure it out the hard way.

The kid from East LA figured out a better way. He's spent the last two decades making sure you can too.